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  • Writer's pictureAnna Mazarsky

Thinking Big: Why Bold Goals Matter in Fundraising

Updated: Sep 7, 2023

I recently had a strategy session with a client, and something caught my attention. As we delved into his fundraising goals, it became evident that he was playing it a bit too safe. Don't get me wrong, cautious planning has its merits, but sometimes it can lead to missed opportunities and sluggish growth.

Here's the scoop. He initially aimed to raise $500k based on a $2 million valuation, factoring in his expenses. Admirable, right? However, when we analyzed his P&L, I noticed a trend - his income projections were hanging out at a considerably low level. Now, I get it. Launching an MVP can be nerve-wracking, and it's easy to be wary of defining your value too early or setting seemingly outlandish targets for users and clients.

But here's the twist. When we zoomed out and looked at the market potential, even in the worst-case scenario, we were talking about a $100 million/year revenue stream. Yes, you read that right.

My point is this: being overly cautious can actually hinder your fundraising journey. Investors are drawn to bold visions, future excitement, and the potential for significant returns. Your company's potential isn't only in the present - it's also in the audacious goals you set for the future.

As I work with my clients, I function as an exclusive accelerator. I dig into every facet of the business, ensuring that all the puzzle pieces are in place, aligning for maximum fundraising success. It's about crafting a compelling narrative that speaks not just to where you are, but where you're headed.

Feeling a tad too cautious? Let's chat. I'm here to help you unleash your venture's true potential and map out the exciting road ahead. Reach out for a quick consultation - let's turn those ambitious dreams into reality.

✨ Anna Mazarsky

Founder, pitchUP


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